Key Takeaways
- Start with the business decision, not the listing.
- Compare credible alternatives before accepting a premium price.
- Verify current legal, transaction and marketplace details before paying.
Brand And Audience
Confirm spelling, pronunciation, memorability, meaning and extension fit.
Use this step to narrow the decision before moving forward. Compare the exact domain against credible alternatives and document the reason the choice matters to the business. This prevents a marketplace interface, seller deadline or attractive monthly payment from becoming the decision-maker.
Risk And Rights
Review relevant trademarks, historical use, ownership and transaction authority.
Use this step to narrow the decision before moving forward. Compare the exact domain against credible alternatives and document the reason the choice matters to the business. This prevents a marketplace interface, seller deadline or attractive monthly payment from becoming the decision-maker.
Economics And Transfer
Confirm total cost, renewals, payment structure, transfer steps, DNS continuity and receiving-account security.
Use this step to narrow the decision before moving forward. Compare the exact domain against credible alternatives and document the reason the choice matters to the business. This prevents a marketplace interface, seller deadline or attractive monthly payment from becoming the decision-maker.
Decision Checklist
Before acting, write down the exact domain, why it fits the brand, the strongest alternative, the maximum justified cost, material legal or historical concerns, the payment structure, and the transfer or implementation steps. If one of those answers is unclear, resolve it before the transaction becomes binding.
Frequently Asked Questions
When should I run the checklist?
Before creating a binding purchase obligation or sending funds.
Should I keep records?
Yes. Save listings, agreements, payment confirmations and transfer details.