Key Takeaways
- Start with the business decision, not the listing.
- Compare credible alternatives before accepting a premium price.
- Verify current legal, transaction and marketplace details before paying.
Match Several Characteristics
Useful comps share extension, length, word quality, category and buyer appeal.
Use this step to narrow the decision before moving forward. Compare the exact domain against credible alternatives and document the reason the choice matters to the business. This prevents a marketplace interface, seller deadline or attractive monthly payment from becoming the decision-maker.
Adjust For Market Context
Timing, venue, seller motivation and buyer identity can affect a sale price.
Use this step to narrow the decision before moving forward. Compare the exact domain against credible alternatives and document the reason the choice matters to the business. This prevents a marketplace interface, seller deadline or attractive monthly payment from becoming the decision-maker.
Use A Range Of Evidence
A cluster of imperfect comps is usually more informative than one superficially similar sale.
Use this step to narrow the decision before moving forward. Compare the exact domain against credible alternatives and document the reason the choice matters to the business. This prevents a marketplace interface, seller deadline or attractive monthly payment from becoming the decision-maker.
Decision Checklist
Before acting, write down the exact domain, why it fits the brand, the strongest alternative, the maximum justified cost, material legal or historical concerns, the payment structure, and the transfer or implementation steps. If one of those answers is unclear, resolve it before the transaction becomes binding.
Frequently Asked Questions
How many comps do I need?
There is no fixed number. Seek enough relevant evidence to understand a range rather than force precision.
Are listing prices comps?
No. Asking prices show seller expectations, not completed market transactions.